Pay Per Click

Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.

But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.

#1) Choose Relevant Keywords

While this SEEMS obvious, you’d be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can’t see it from a searcher’s point of view).

So for example if you’re selling an e-book on how to make money buying foreclosures, don’t bid on keywords related to stock trading. Yes, these both have ‘money’ in common but that is a WIDE net to cast - and a huge waste of your money.

Even when you bid on a keyword - make sure the description not only fits the keyword but matches what the searcher will find when they click on your ad. Nothing ticks internet searchers off more than misleading ads.

You’ll not only NOT make the sale - but you’ll be making a non-customer for life, even IF they would have eventually bought your product.

#2) Choose Lots of Low-Cost Keywords

Unless you’re Weight Watchers or Jenny Craig, chances are you can’t afford to spend $5.00 on the keyword ‘diet’. That’s ok, you don’t have to.

Think niche with your keywords and you’ll find lots of low-cost related keywords - sometimes with absolutely no competition.

Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:

100 searches x 300 keywords = 30,000 searches and possible hits a month.

How do you find these low-cost keywords?

Use the keyword selection tool provided by most ppc engines to look up a main keyword. Then start from the bottom up to pick out related, low volume (less than 1000 searches a month) keywords.

Also, don’t forget to use misspellings. So many people don’t bid on misspellings that you can usually top positions quite cheap.

#3) Use Your Keywords In Your Title or Your Description or Both

Using your keyword in the description can double your click throughs, which means more interested prospects visiting your website.

You want the visitor to click on your link, only if they are really interested. Including your keyword in the title or description is a great way to weed out the tire-kickers from the sincere customers.

It reinforces the idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.

So those are several tips to helping you choose the right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!

Kathryn O’Neill is contributing writer for Pay Per Click Advertising, a website helping you get the most for your pay per click dollars.

For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com

An analysis of web’s most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:

Keyword Price?# of Keywords

$20.00-$49.99?20
$10.00 - $19.99?123
$5.00 - $9.99?660
$3.00 - $4.99?923
$1.00 - $2.99?3,918
$0.50 - $0.99?2,259
$0.25 - $0.49?2,115
$0.15 - $0.24?1,584
$0.10 - $0.14?2,962
$0.05 - $0.09?592

Note that there are 4,379 keywords in the Top 20,000 keywords which have either a zero price or do not have three active advertisers.

Keyword pricing is critical for internet advertisers and also webmasters as expensive keywords allow them to maximize their profits using Google’s Adsense? program.

According to Dave Lavinsky, President of TopPayingKeywords.com, “With the overall decrease in keyword prices this quarter, it is important to know which keywords remain profitable. What may not seem evident is that in fact many keywords enjoyed a large appreciation in value and now we have over 800 keywords in our database that are worth $5.00 or more.”

There were many large increases in the value of certain keywords. The keyword “shiva” for example, went up 935% from a price of just $0.17 to $1.76. “Medifast” also made a giant leap in value increasing from $1.50 to $6.98. This surge in value is most likely due to increased consumer awareness of the Medifast brand and increasing competition among retailers.

With information changing so quickly it is important to keep abreast of the current value of keywords. The value of these keywords can change dramatically over a very short period of time making a once profitable website quickly unprofitable. For instance, the keyword “Vioxx” declined by 50% from $16 to $8 from January to April 2005 as the value of Vioxx litigation clients decreased. Keeping informed and up to date is of great importance to webmasters looking to turn a profit.

About the Author:

Tommy Maric is the manager of http://TopPayingKeywords.com - is designed to help webmasters maximize their profits using Google’s Adsense? program. Through extensive research, TopPayingKeywords.com continues to develop up to date databases of the most popular keywords and their accompanying prices. For more information, please visit http://www.toppayingkeywords.com

You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely free!

As a start, you should focus on finding keyword phrases versus individual keywords. An individual keyword is usually too general in target and carries a higher bid price. For example, just think if you chose the keyword “toys” and how many types of toys might come up in the search results. We could have girl toys, boy toys, adult toys, child toys, youth toys, adolescent toys, pool toys, etc. If you were marketing toys for boys six to nine years old and bid on the keyword “toys” you would probably spend an excessive amount and get a number of click-throughs from individuals that are not in your target market.

So, how many keyword phrases do you need? Your goal should be a minimum of twenty keyword phrases with a target of seventy-five to one hundred. By the time you apply the matching options offered by the pay-per-click search engine, you should have more than enough keyword phrases.

Where do you find the phrases? Keyword phrases can come from a number of sources. As a first step, take a look at your website and start listing possible keyword phrases. Think about your Unique Selling Proposition for your product or service and add to your list of keyword phrases.

Who are your competitors? Go to your search engine of choice and do a quick search with your initial list of possible keyword phrases. Scan the search results and select several web sites. Read the text on the selected web sites and add keyword phrases to your list. If you would like to get detailed in your search, review the Meta tags for the title, description and keywords. The simple way to do this is place your cursor in the web site page, click the right mouse button and select “View Source.”

Now, add more keyword phrases to your list.

Some of the best sources for keyword search phrases are the suggestion tools provided by the pay-per-click search engines. Two of the most popular are the Overture Keyword Selector Tool at http://inventory.overture.com and the Google Adwords Keyword Tool at http://adwords.google.com/select/keywordsandbox.

Go to the Overture Keyword Selector Tool and enter your keyword or keyword phrase in the search box. The tool will display for the past month: your keyword phrase, the number of searches, other keyword phrases containing your keyword phrase and the number of searches for the other keyword phrases. You should be able to add a number of keyword phrases to your list that perhaps you haven’t thought of plus you get one other key piece of information.

You will learn the popularity of the keyword search phrases. If the number of searches is in the thousands then you have a large market opportunity for your product or service offering. Unfortunately, if it is a low number of searches you may want to reconsider your market potential. However, a pay-per-click campaign could be a quick market research project. There is no reason why low search volume phrases cannot produce a high click-through and conversion rate opportunity in a small, targeted market. Isn’t that what people refer to as a niche market?

Now again, add more keyword phrases to your list.

Check out the Google Adwords Keyword Tool. This tool works differently from the Overture tool. Enter your keyword search phrase in the search box, select your language and country and review the two results. The first result is every keyword search phrase containing your keyword search phrase. The second result is similar keywords to your keyword search phrase. Once again, you will probably see some keyword phrases that you haven’t thought about. Unfortunately, search volumes are not provided but, look at the number of possible additions to your keyword phrase list.

Again, add more keyword phrases to your list.

There is one additional keyword tool you might want to consider. This free tool is Good Keywords which can be downloaded at http://www.goodkeywords.com. This tool retrieves its results from the Overture search engine so you will get the same information as the Overture Keyword Selector Tool. However, it does provide features and functions which make it easier to cut and paste results to other documents such as Microsoft Word or Excel. Once the keyword phrases and search volumes are loaded in an Excel spreadsheet, it is very easy to sort, group and manipulate your keyword phrase possibilities.

By now you should easily have one hundred plus keyword phrases to select from. In fact, you may have a several hundred or even more than one thousand. Also, there are several other things you may want to consider such as synonyms to your keywords, typical misspellings and seasonal variations of your keyword phrases.

The task of finding, selecting and targeting keyword phrases is a significant key to success in pay-per-click marketing. Apply these ideas and tasks and you will be on your way to pay-per-click campaign success.

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, “Discover Tips and Secrets for Pay-Per-Click Marketing Success,” or visit http://www.ChetChilders.com.

Is it wise only to reley on traffic from the search engines, or should you use all kind of options to brand a domain name?

How good is the ROI (return of investment) & what can you expect from different traffic techniques?

* .5 - 1.5% banner clickthrue
* 1.2 - 2.5 newsletter
* 1.5% TV spots
* 1.9% from your own 404 error page
* 4.4% Advertising write article
* 3 - 5% PPC Google adwords
* 15 - 20% Word of mouth
* 20% various surfing
* 45% Search Ingines

Personaly I prefer traffic from the Search Engines, because keyword research make sense and better ROI and I think you have some sort of control if you know how to make optimized mini-site with good content, compelling punchlines/titles with keyword-rich text.

Yes, we all know that backlinks is important toward “Google Rank” but it will take you hour’s of valuable time to build a safe link structure & to many reciprocal links on one site can be a problem according to Googles algoritm.

One-way link is the best link you ever can dream of because normally those link comes from peoble who think your content is awesome and want to give you a vote.

Remember if you are allowed to place a “one-way link” somewhere on the web, to fill in your best keyword phrase in the anchor link text.

ex: keyword phrase

On the other hand if you need to pay for “targeted traffic” what is the price and do you gain the best ROI or get ripped off.

My conclution is that “Word of Mouth” and turning words into traffic is the best free ride you ever get.

You have to know which keyword provide the best return because keyword research make sense if you wanna have more targeted traffic and better web site ROI

Know which keywords provide the best returns

* Kim Anton Hollenner
* SEO Advisor ?

To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don’t have to worry about having your own product.

Ok, so no product costs, no shipping costs, no payment processor costs, and so on. So what is so hard about being a successful affiliate.

Glad you asked! Your first step should be to make a marketing plan, or as I call it, a ‘decision plan’. How many of us really make a complete marketing plan. (Not me!) I know we sh ould, but mine never completed. This is where you decide what niche, or specialtiy you want to ‘major’ in.

Why don’t I just be in ‘affiliate marketing’? you ask. Wow, talk about shooting yourself in the foot before you get off the ground. It’s TOO competitive, don’t you know! Also too general, maybe too vague, all over the map so to speak.

So how come it’s good enough for Best Affiliate Products but too much for you? Firstly, I must mention that I do have other niche markets, and some in both the planning and preparation stages. I do heed my own advise. Secondly, someone has to protect you and lead you down the best path to success. I don’t want you to experience all the pain I went through.

This is why it’s important to associate Affiliate Marketing with Niche Markets. By focusing on one topic, you magnify your chance of success many times over. Doesn’t matter if the niche is small or large, but you must align your thinking in this direction.

The niche can be huge, such as Auctions or EBay, and you will find a good market there. The EBay sales may be huge, but the competion for affiliate products is not excessive at all.

Take another huge Niche (specialty) such as Health. Now this competition is ferocious. Personally, I would not touch it, even though a lot of people do well with it. Why fight an uphill battle just to get started, when you can surely find ot her prospective niches.

The solution is to find smaller niches of “in demand” products. Here we go again, you say. More speeches on what to do, but HOW do we do this? And how do we do this successfully, when everyone else is also looking for the answer.

An awful lot of people feel just like you, and as a result, they never find niches, because they never look for them. There goes much of your potential competition. Good for us, OK.

The search for good, usable ‘keywords’ is the answer to locating a potentially profitable business. Using the right tools makes the task a lot easier, a lot faster, and less stressful from a decision making point of view.

I was just starting to prepare the list of tools to use, when I remembered that they are all listed in the gratis course I offer. The Niche Madness eCourse is 7 days of power packed info on Affiliate Marketing for Niche Markets. Go to www.bestaffiliateproducts.com and sign up for the eCourse. Learn all there is to know, over a 12 day period, as the course is sent out every 2nd day.

But I also have to tell about a new tool I discovered. Every once in a while, a really great tool is created, and I believe that this is the case here.

It’s called Adwords Equalizer. It is so loaded with features that it is too much to list here. The easy and important way to see all the benefits is at my Best Products page at BestAffiliateProducts.com

This is a Product and a Half, as the saying goes. You may no longer need expensive services like Wordtracker, where you never stop paying. But the only way to see if it fits your needs, is to visit the site at the site above.

We are finding some good keywords to work with, so what comes next. Regretably, we’ve run out of time here, so you take the course. Again, just sign up for the Niche Madness eCourse at the link below. The answer is right there.

I wish you Happy Keyword hunting, have fun with it.

Fred Farah copyright 2005

Best Affiliate Products and Niche Market Strategies
Subscribe to Niche Market Strategies Newsletter and the Niche Madness 7-day email course at: Best Affiliate Products

There’s tons of money to be made from the Google Adsense program for web masters and blog owners. That’s why “the vultures are circling” and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. One of the top-selling products these days are those lists with the highest-paying Google Adsense keywords. Many people are desperately searching out for these lists and many will not hesitate to pay for them, especially because there are some keywords that are reputed to be capable of earning $100 per click.

I’m not saying all the lists are bad? In fact a good number of them are genuine and are created by high earning Adsense webmasters looking to maximize on their profits and to get something back from their time-consuming valuable keywords research efforts. Nothing wrong with that, in fact it makes perfect business sense. Except that you don’t really need those lists, there is a better proven way to increase your Adsense earnings.

The Adsense Secret Is All About Finding A Niche

The most important Adsense secret you will discover is that to make money and be successful, all you need to do is to stick to the basic rules for success in online marketing. The basics are that you need to find a niche that is not so competitive and one which you can contribute something special to based on your past experience, knowledge and skills. Everything else will then fall into place after this. Virtually every subject and topic you can think of will have relevant and valuable keywords.

This is in sharp contrast to the approach being encouraged by list-sellers. Which is to start by finding high-paying valuable keywords and then creating sites or blogs based on them. To start with Google do not like the idea because one of their rules is that you should not create a site or blog for the sole purpose of making money from Adsense. Of course it is easy to get round this one by quickly creating some products around your site and you really don’t need to care whether they sell or not, but who are you fooling?

The World Wide Web is increasingly busy and increasingly competitive and what this means is that niches are becoming increasingly vital and critical to online success.

You Will Earn More From Adsense With Multiple Sites/Blogs

Once you’ve found your niche, you can create a number of different sites narrowing your niche even further in different directions. I’ve used this strategy very successfully and I find that I am constantly coming up with new ideas for new sites without leaving my area of expertise. Of course I create relevant links between my different sites so as to maximize on the traffic that I receive. The important word here is “relevant”. There is nothing that puts off folks more than clicking on a link only to find that it is barely relevant to the information they are seeking. You’re wasting their time and they will not appreciate it. Better not to link at all in the first place.

What some high-earning Adsense folks have done is to create numerous blogs (some up to 50 and even more.) This strategy makes sense because the more pages you have with Adsense ads on them, the higher the chances of somebody clicking on some of the ads and therefore the higher your potential income. What I can’t imagine is how they manage to keep all the different blogs fed with quality content. I once tried this strategy with just one or two sites and it was very exhausting getting content for sites outside my area of expertise. There are increasing reports of incidents of pirated online content and I guess you now understand part of the reason why.

When you stick to one subject, keeping all your blogs fed with content becomes a breeze. You simply take one idea and modify it or slant it differently for the different sites. Even more important, it is easy to use the same valuable Adsense keywords for all the sites as you discover them.

A Free Tool To Help You Find Valuable Adsense Keywords

Here is a valuable tool that I use myself to constantly research valuable Adsense keywords. While you do not need those valuable Adsense keywords lists, you need to constantly research valuable Adsense keywords for yourself. Top Adsense earners spend a vast majority of their time doing this. You need to do the same if you want to be earn a serious income from the Adsense program.

Christopher Kyalo makes a good living writing online for various clients. Read the rest of this article at his blog http://webcontentprovider.blogspot.com

So You Want Big Profits From Your AdWords PPC Advertising? Everyone wants to make $300 a day or more with their AdWords campaigns. You’ve started a few campaigns, spent a few dollars, and now you’re wondering - “where’s the payoff!”

There’s no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put in the hours. In this case, it’s hours of keyword work.

Extensive Keyword Research

There are literally thousands of keywords for every industry. By advertising a thousand or more keywords you will greatly increase your chance of getting clicks at a cheaper rate.

Consider this:

Campaign A: Your AdWords campaign has only 4 keywords. These keywords are the most popular keywords for your industry. The average CPC is $1. These keywords get 6000 searches a day. Your campaign is getting a 2% CTR which means your getting $120 clicks at a total cost of $120.

Campaign B: You research and bid on 2000 keywords. The average CPC is .10 These 2000 keywords also receive 6000 search queries a day. Again using a 2% CTR, your campaign is delivering 120 visitors. But instead of paying $120 as in Campaign A, you are only paying $12.

Obviously, Campaign B is the better performing campaign. Campaign B is saving $108 a day, $3,600 a month and $43,200 per year. The difference in ROI is staggering.

Remember, the difference between the two campaigns was in the keywords. Campaign A had a few popular keywords. Campaign B contained 2000 keywords. The keywords in Campaign B are less popular, translating to a cheap CPC for you.

How To Find Keywords for PPC / AdWords

Now you know the importance of doing extensive keyword research before beginning an AdWords campaign. But how do you come up with a long list of targetted keywords. Here’s how:

The simplest and easiest method to come up with good keywords is to think long and hard. “Yeah, that should be good for 50 words” you say. Still need more keywords? Try these tools;

1. Google Keyword Generator - https://adwords.google.com/select/KeywordSandbox

2. WordTracker - http://www.wordtracker.com

3. Overture Search Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/

4. eSpotting Keyword Generator - https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

5. Keyword Wrapper - http://www.keyword-toolkit.com/keyword-wrapper/

6. MyTrashMail Keyword Generator - http://www.mytrashmail.com/Keyword_Generator.aspx

Happy keyword hunting. You can never have too many keywords. Just remember with each keyword you are increasing your ROI. And isn’t that what it’s all about?

Daniel Carver’s is a contributing columnist at ReveNow.comat http://www.revenow.com ReveNow is an online revenue portal covering AdWords, AdSense, affiliate marketing, PPC and domain monetization through article, blogs, forums and an affiliate directory.