Archive for the ‘Google Adwords’ Category

If you know anything at all about Internet marketing, then I’m sure you’re aware of how powerful a tool Google Adwords can be. At the same time, if you’re like most marketers, you’re still looking for a way to really cash in on this fantastic marketplace innovation.

Google Adwords is more than just a tool for earning affiliate commission through a one-time sale. I’ll show you how to go much further, and to develop revenue streams that grow bigger and bigger year in and year out.

1. Have your cake and eat it too. When promoting merchant sites, set up your Google Adwords campaign so each person who clicks on your ad is taken to a newsletter sign-up page. Then be different from the majority of newsletter owners by giving them valuable information and making a genuine effort to help them succeed.

Recommend quality multi-tier affiliate programs and residual income opportunities to grow your downline, then take them by the hand and aid them in developing strong online incomes, which will help you to succeed as well. By doing so you will earn their trust and give them something to lose, and they will be your subscribers for life!

2. Give away a free viral special report and give them a huge incentive to give it away. Remember, every time something with your website address on it is given away, you’re getting free publicity, which ultimately means more hits on your website.

You can use this free special report as an incentive to sign up for your newsletter, but another method is to give away the free item first, and then entice them to sign up for your newsletter within the ebook by offering them another freebie; if you play your cards right you’ll be able to monetize them from both free items, and through your newsletter for as long as you provide them with valuable content.

3. Write an article about a creative marketing concept, and then tie in two to four affiliate links to products that help them to monetize this unique idea you are proposing. Try to make this article 1000 to 1500 words, long enough to go into some detail, but not enough to give the whole concept away.

Through this method you will be able to monetize your readers from, 1. the “sleeper links” in your article, 2. a ten to fifteen page viral special report that they can get by subscribing to your ezine, 3. your ezine, of course, and 4. the people who eventually receive the special report through the actions of others.

You can even capture the e-mail addresses of these people as well. Your profits are limited only by your thinking, so try to come up with some creative ideas to continue this profit cycle for as long as possible!

All three of these simple concepts have one thing in common: making a concerted effort to give your visitors something valuable that they can immediately apply to start profiting from it. Also remember never to share every marketing secret known to man with them; leave the meatiest information for the ebook that you’ll sell later!

**Attn Ezine editors/Site owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include our resource box as listed above.

Feel free to substitute your referral link in place of ours in the resource box. Thanks!

Wanna learn how to generate thousands of highly targeted visitors, absolutely free? => http://www.iwantchoices.com

A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:

“Why do you put quotation marks and square brackets around some keywords?”

I was a bit surprised to realise that I couldn’t actually answer him – not in any definite way, at least. So, I set to work finding out what the matching options mean, and how they affect results.

First up is the default, Broad Match. This is where a keyword phrase is written as is, for example: google adwords

This method means that your Ad will potentially be shown to anyone searching for ‘google’ and ‘adwords’, in any order and possibly with other terms. So, anyone searching for ‘adwords google help’ could see your Ad.

Next is Phrase Match. This is where a keyword phrase is enclosed by quotation marks, for example: “google adwords”

This is essentially the next step up from Broad Match – your Ad could be shown to anyone searching for ‘google’ and ‘adwords’, but only in that order, and possibly with other terms included in the search. So, ‘how to start a google adwords campaign’ could trigger your Ad to be shown.

The last in the ‘positive’ matching options is Exact Match. This is where your keyword phrase is enclosed by square brackets, for example: [google adwords]

This is the most specific of the three types. In this case, your advert will only be shown if somebody searches for ‘google adwords’ in that order and with no other terms.

These options each have their own merits, but generally, the more specific the search term, the higher your CTR (Click Through Rate).

If you have a small niche to start with, then Broad Match will give you the most exposure. The downside is that the large number of triggering phrases could push your CPC (cost per click) up, as a result of competition.

Larger markets require highly-targeted Ads, and this is where Exact Match (and Phrase Match, to an extent) comes into play. Imagine trying to get clicks from keywords such as ‘car parts’ compared to ‘ford fiesta rear wheel bearing’. Obviously, the more specific your keyword terms, the more likely you are to get an interested visitor to your site.

The last of the keyword matching options is Negative Keyword. This is where a keyword is precluded by a minus sign, for example: -tricks

This stops your Ad from being shown if somebody searches using that term. For example, ‘google adwords tricks’ would stop your Ad from being shown.

This is useful for prequalifying prospect clients – if you are trying to sell something, then ‘-free’ would be a good term to include in your Keyword list.

Of course, as with any marketing campaign, which of these methods will work best for you is unpredictable, so always remember to test, test test!

If you need more help with setting up your Google AdWords campaign, this particular resource is one that I found useful when starting up: Adword Equalizer – http://www.rob-barrett.co.uk/recommendations_marketing/google-adword-equalizer.php

Best of luck with your Google AdWords campaign!

Rob Barrett is a professional web designer based in Dorset, England.
To read more free articles on Internet Marketing and Google AdWords, visit:

http://articles.rob-barrett.com

Let’s face it… Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won’t convert the casual visitor who may or may not be ready to buy what your are selling.

When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC network, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpartners.com/adtracking.html

Many people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases on Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don’t sell a high-ticket item on your site, even the most enviable sales conversion rate won’t turn a profit.

There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.

Secret #1 – Only bid on exact match keywords

Google Adwords has a few different ‘keyword matching options’ available. When a keyword is placed in brackets like this: [keyword], it is called an ‘exact match.’ This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase “cheap widgets” or even “widget” singular, since only the keyword “widgets” plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site.

Secret #2 – Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page of search results are going to reach the most people. What you want to do is position your ad in one of the top 3 spots. You don’t want position #1 necessarily, because that position costs the most and doesn’t give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit.

By being in one of these top spots, your ad gets a higher ‘click-thru rate’ (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitor’s ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor!

Secret #3 – Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it’s hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they ‘pre-qualified’ to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like ‘Widgets cost only $10.00.’ The only catch is that if your ad isn’t getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR.

Your next step? There are many more techniques to learn that will increase the profitability of Google Adwords campaigns. The above tricks will start you off towards making Google Adwords work for you. Check back for Part 2 in this series. You can get a complete course that covers every tip and trick you will ever need by visiting: http://www.superiormarketingpartners.com/adwords.html

Ron Isaiah knows the inside scoop on how to market online. Get a free audio e-book on no-cost viral marketing strategies by visiting Viral Marketing

What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it’s their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.

What I mean by structure is the preliminary stages you should go through to set up targeted ad groups that work WITH the ad.

It’s important not to just lump all your keywords into one adgroup, but it’s also important to have some initial, central key terms that you are going to write your ad around.

Here’s how (as in my video) to set up and structure a targeted adwords campaign. Follow this step-by-step everytime, you should be fine )

- First, find your main niche keyphrase. This is the most general, ideally 1-word term that encompasses your product’s or service’s niche. IN my example for promoting a grant claiming service, the top level keyword is, yes, “grant”

- Next you need to split this top level keyword into ideally 2-word phrases that cover what different searchers on Google will be looking for. E.g. look at the different areas your product covers such as (in my example again) EDUCATION grant, BUSINESS grant, DAYCARE grant etc.

These will also be your Adgroup names and what your ads will be written around for various benefits such as emboldened text.

- write your ad (you will look at expanded keywords later, and my course goes into this in part 2)

so if the first adgroup is BUSINESS grant, we want to write the ad around that central term so we are targeting a specific type of person here – someone who is looking for info on how to claim for a bizz grant!

- first, put that central term as the first line in your ad, followed by a trail off (a trail-off is where the reader has to go onto the next line to finish the sentence or phrase)

With trail-offs, this makes them read the whole ad, rather than just getting closure on the first line and clicking on your ad without getting the full picture – ver important they read ALL of your ad to get the full idea of what you’re offering them.

- include 2 hard hitting benefits. Take these from the website you’re promoting, so when the visitor clicks through, they will see these benefits almost uncannily and as a familiar kind of reinforcement. Psychology! Again, use trail-offs on line 2 so they have no choice but to read onto the final line…

- Close with a call to action such as “get yours now” or “don’t miss out”. I’ve found the cliche and classic action phrases work the best, people don’t seem to turn away from them even if they sound cheesy!

A call to action will push the reader to click on your link, and now they’ve read all your ad, and seen a couple of benefits, they should be primed nicely for a sale.

TIP: to prime them even more, send them onto a landing page that compares similar services or products so they have a choice and they have a chance to take another positive action.

TIP: liven the URL in your ad up a bit by capitalizing each word – e.g. www.futureaffiliate.com would just be FutureAffiliate.com

Follow these preliminary steps and you should be in a great position with your sponsored ad!

Again, you can watch my video on this (sinks in better) as a gift to you at http://www.futureaffiliate.com/ppc1.html

If you enjoyed that video (or found it completely boring but learnt from it) you should see the rest of my course which looks at promotion methods for affiliate products and inventive affiliate marketing to earn money online. It’s free…

The video is located at: http://www.futureaffiliate.com/ppc1.html (afterwards, if you’re interested in seeing the rest of my course, go to http://www.futureaffiliate.com)

Mike Beatham runs a free video e-course on affiliate marketing. If you’re interested in making money selling other people’s stuff online sign up at http://www.futureaffiliate.com

Google Adwords is a very good place to promote your business on the Internet. It allows you to target for specific keywords, allowing you to to promote right product to the right audiences.

However, as more and more players promote their ads on Adwords, it becomes very hard to get your ads noticed. Here’s are 5 ways how to make your ads outshine your competitors’:

1- Use the keyword in your ad title

Let’s say you’re bidding on the keyword ‘ecover software’, make sure you use the keyword in the title. When someone search on Google for ‘ecover software’, the percentage they’ll see your ad is higher because the keyword in your ad will appear in bold.

2- Use capitalization

Use capital letter on the first letter of every word. Instead of writing your ad like this: ‘make money from home’, try this ‘Make Money From Home’.

3- Use numbers wherever possible

People love numbers. Instead of: ‘Make Money From Home’, you can try ‘Make $897 Weekly From Home’.

4- Benefits, benefits, benefits

People look for product that can solve their problem. So your ad must use words that emphasize more on benefits. Instead of saying ‘our ecover software is the best’, you can say ‘Create Amazing eCover With A Single Click’.

5- Don’t put affiliate status anymore

In the past Google required marketers who promote affiliate products to mention their affiliate status. But with the recent Adwords policy, you don’t have to. Delete the word ‘aff’ and use the extra space for other words. Besides, by hiding your affiliate status, this will encourage more people to click on your link.

Mohd Fairuz maintains a website on Google Adwords resources & tools. He has also developed a free tool dedicated to Google Adwords advertisers. This tool will automatically convert broad keyword matching to phrase keyword match ” ” and exact keyword match [ ]. For more info on this tool, you can visit the following URL: http://www.ShortCoursesOnline.com/google-adwords-tools/

With Google Ad Words . . .

When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad.

When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on.

The cost per click for Ad Words can be as little as five cents.

Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad.

You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign – and you can modify your campaigns as often as you like.

Seven tips to getting the most from your Google Ad Word investment

1. Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical, as more searches means more times your ad is displayed.

But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words (often because they have more money than sense). These single words can cost $9-$20 dollars per ad click – making them tremendously expensive to buy.

Rarely can a single word represent your product – so don’t invest in these expensive single words.

2. Choose phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem.

They don’t search for ‘videos’, but will instead search for ‘video on scuba diving’. So instead of buying the very expensive word ‘video’, you would want to buy the ad word ’scuba diving video’. Buy phrases, not words.

3. Go for Relevancy – not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That’s when it will be the most cost effective.

If someone is actually looking for what you have for sale, then that’s when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search – phrases looking for a solution or an answer.

In almost all cases, searchers use words and phrases that are familiar to them, and not always will they use proper english, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combination of words and phrases that might be entered.

So don’t just buy the phrase ’scuba diving videos’. Consider phrases such as ‘learning to scuba dive’, ’scuba diving training’, ’scuba diving dvd’, ’scuba diving information’ . . . and other words and phrases that someone interested in learning more about the subject matter would use to search.

4. Avoid the crowd - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads – when you buy those words, your ad is the only ad shown – which makes your ad really stand out.

If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.

When I do this, I have two browser windows open – one with my Google Ad Words entry form, and one with Google search. I search for words and phrases, and when I find one with no ads which is relevant to my product, I add that phrase to my Google list.

5. Write your ad carefully - Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks.

Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google – and search for terms related to your product to see how others are using Ad Words.

Don’t not use the spam approach in your Ad Words – these are a definite turn off.

6. Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know.

7. Check the results and revise the list - Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs.

Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list – and this can increase click throughs and sales.

Google Ad Words do work – if you follow a solid strategy and don’t get into a bidding war with others for single words.

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate – membership website software

We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure. Google AdSense can be considered the other half of AdWords. AdSense allows website owners to feature relevant Google ads on their website which matches user profile with the profile requirement of each ad and also allows website owners to EARN revenue via the traffic generated by website.

So if you have a website which attracts decent number of hits every month, Google AdSense is probably a good revenue generation model for you and the below mentioned benefits should be effective to get you convinced:

Add a revenue stream to your business:

Google AdSense provides an added revenue stream to your business which is very easy to set up and has a robust backend application which delivers the most relevant ads to the most relevant target group.

Set up procedure is very simple:

You do not need any technology know-how when it comes to signing up with Google AdSense. A simple sign up process, subsequent approval, and copying some basic html code onto your website will get you started with Google ads on your site right away.

Immediate advertisers on your site:

Since Google already operates a very successful AdWords program, where thousands of advertisers sign up, you get immediate advertisers who would like to be featured on your website. No sales or marketing is required by you to get advertisers at any stage.

Continuous Technology enhancement at no cost to you:

Google research team spends thousands of man hours in improving the AdSense programme so that users are directed to the most relevant ads and all this is available to you with no cost.

Don’t fret if you don’t have a high viewer ship rate on your site: You can still earn via Google AdSense. You can feature the Google search box on your site and the subsequent page displayed with the search results has ads featured on them which can be your revenue generating AdSense Campaign.

No Junk ads displayed on your website:

If you are concerned about displaying junk advertisements which might have no relevance to your website visitors, then Google AdSense is for you. Only relevant ads are displayed to users and that is picked by both the profile that you put together as well as the content on your website. A number of well defined filters work behind the AdSense programme allowing the application to be ‘intelligent’.

Find Google ads a tad boring?:

You are not the only one. Even Google engineers realize that the ads need some colour to them and you can add that to the display option. This does not eat into the users’ bandwidth and yet displays using a good colour combination on the website.

Google also operates a premium program for webmaster for the AdSense program if your website is attracting more than twenty million page views and five million search queries per month and this is known as AdSense Premier.

Getting started is easy:

It is difficult not to be convinced about the AdSense program, and you can start off quite easily with a single page form which requires basic information about the type of account you would like to have ( business or individual), website information, select product ( AdSense for Content or AdSense for Search) and contact information. Login needs to be created simply with a valid and frequently accessed email address. All the information submitted is sent to Google for approval and on approval, you receive a link to fetch code from which you need to post on your website and you are ON!

AdSense is an easy program to understand and implement and has already provided a steady source of income for many a net entrepreneurs! What are you waiting for?

Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com

The beauty of Google Adwords set up is its simplicity. Google programmers seem to be a close follower of the maxim taught by Edward Debono when it comes to simplicity. Signing up and getting started is very easy and takes a few minutes to get your campaign rolling.

If you are new to the Google Adwords programme, all you need to do is relax, and go through the simple steps mentioned below to get you started off on one of the most technically advanced advertising plans on the internet:

Step 1: Define the eyeballs:

The first step would be to define the target group for your advertisement. There are multiple fields to select from which help you get the geography and language preference of the audience set up so that your ads are shown only to the relevant audience. This process results in an Ad Group, and you can define multiple Ad Groups for various campaigns.

Step 2: Word your ad:

All Google ads are text based and they are displayed in varying font sizes and color to define order and importance. Once your Ad Group is defined, you need to start putting the advertising message together. This is a bit tricky as you need to get the communication within preset character limits. You can write a headline of up to 25 characters, and a two line message of 95 characters. It might be a good idea to take a look at other Google ads in order to understand the choice of words for the ad. After the descriptions are done, you can enter a display URL.

Once the ad itself is put together, you can select the keywords for which the advert should show up. You need to careful with your selection here as your selection of keywords is going to be the key to success (as well as critical for your billing at Google) of your campaign. You can get a lot of help from the keyword tool which helps you find alternate keywords as well. It is recommended that you start with a few keywords in the first place and then proceed to add keywords as the campaign progresses.

Step 3: Define the commercials:

Here’s when we need to start sorting out the preferred currency of billing and display. Google does not allow you to change currency of preference once you have set it so you need to be sure which currency you would like to be billed in.

Google Adwords allows you to set pricing of each click. The system would suggest you a maximum cost per click (CPC) which you can choose or define a CPC which you are willing to spend. The ‘Traffic Estimator’ allows you to see a hypothetical scenario of the traffic you can expect with each type of CPC you choose along with the cost of campaign. This helps you in choosing the keywords effectively.

The commercial section does have a number of sub steps to follow! You now need to finally define what you would like to spend on the campaign. Google will display your ad only till such time the budget permits and then inform you about the expiry of budget. This feature allows you to stay within a pre-defined budget. Google Adwords also recommends a budget based on your previous selection. You can set your budget based on this recommendation.

Once you have completed setting your preferences on the system, Google Adwords gives you an opportunity to review all the details and then click on the final process of signing up for the service.

Step 4: Signing on the dotted line:

True to the rest of the process, the signing up process is really quite simple. All you need is a valid and frequently accessed email account and set up a password and you are ready to roll.

Getting started on Google Adwords is quite simple as you can see from the above steps. All the best with your online marketing campaign with Google AdWords.

Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords’ member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : deeljeabiz@gmail.com

So, you’ve tried all the marketing techniques you have read about, and you’re now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.

We’re talking about AdWords, that Google program that allows you to advertise your site through a link that is displayed prominently in every page of a search performed on keywords relevant to your business. The way it goes is that people would bid or certain keywords. The winner of the bid would have the link to his site attached to every query that contains the said keywords.

The bid price is not the only consideration in awarding keywords. Your Click Through Rate, or CTR, also plays an important factor. CTR is acquired by dividing the number of times a user clicks on your link whenever it appears on search engine results. Whenever your site’s link appears in a search query, the event is called an impression. To illustrate, supposing your site’s link appears 200 times in several searches. Your impression would be 200. Supposing further that 2 users click on your link during this period, your CTR would be 2/200, or 1%.

The best thing about AdWords is that the winner of the bid only has to pay when a user actually clicks on his link. This method has given birth to the term Pay Per Click, or PPC.

Here are some strategies to help you develop a strong AdWords marketing campaign.

1. RESEARCH YOUR KEYWORDS WELL. If you have an existing business, make sure that the keywords you will choose are widely used words or phrases that people type in their search queries. If you have yet to setup a business, make sure that the keywords you are considering are actually profitable, meaning, they cater to a market with a high demand.

2. CONSIDER CREATING MULTIPLE ADS FOR EVERY KEYWORD. By having several ads appearing for the same search query, you would be able to determine which works best. The ad that performs best should be used as a model for subsequent ones.

3. DO YOUR ACCOUNTING AND SET A BUDGET YOU’RE WILLING TO SPEND PER DAY. Google allows you to set a cap on the number of hits you could generate in a day. Study your finances and come up with a ceiling that would not eat up a substantial portion of your projected earnings.

4. WRITE YOUR ADS WELL. Make use of words that would attract the readers’ attention. The words should be powerful without being flamboyant. The ad should also read nicely, with a good flow and accessible character. Do not write more than what is needed nor less than what is required.

5. ALWAYS STUDY YOUR ADS. Even if they are prominently being published on Google’s search pages and producing passable CTRs, you should always take time to study and refine your ads. Changing their structure from time to time would also help in winning back the attention of those who have viewed them before. Dispose of the ads that are not performing well and design new ones.

6. TRACK YOUR ADS. There are many tools available on the net that would allow you to track which of your ads produce the most visitors. These tools would help you a lot in weeding out non-performing ads and discovering a pattern that makes your successful ones tick.

7. DESIGN NOW, ADJUST LATER. Since Google considers CTR before awarding a keyword, it is required that you produce a site that is rich with informative content. Content is what attracts visitors and increases your ste’s CTR. Once a keyword has been awarded and your ads are producing a consistent number of hits, you could adjust your landing page to include a sales copy that would convert your visitors into successful sales. A good sales copy can also be informative despite being a sales pitch.

It has been said the Google AdWords is a fair playing field where the system does not choose between the rich and poor webmasters. But you could always play it smart and get the most out of AdWords.

Dave Drake is an author of online articles relating to Internet Marketing. To look at other articles and learn about a 3-step system on internet marketing that will show you a step-by-step system to make a residual income from home using the internet visit: http://www.workathome3-stepsystem.com